Landlord

Sierra Residential has a strong focus on landlord representation.  Presently, it has more than 300 units that it exclusively represents.  Sierra provides a vast array of services to landlords, including:

  • Pricing strategies, which are vital for landlords to maintain maximum residential NOI throughout shifting market seasons.
  • Personal evaluations of each prospective tenant, which not only take into consideration credit and financials but also how each individual tenant's residency would affect an entire building.
  • Advising on renewals that are fair to tenants in good standing, but which also allow landlords to cover rising expenses.
  • Advising on the cost of renovations and the new rents and paybacks that can be achieved through apartment upgrades.
  • Showing apartments 7 days per week from 8AM to 8PM.
  • Maximum exposure for all properties which includes marketing apartments in all major venues including StreetEasy, Trulia, and Naked Apartments. 
  • Cooperating with the entire brokerage community.
  • Outlining pro formas for prospective acquisitions that take into consideration up-to-the-minute market trends.
  • Providing accurate estimates of the rents that can be achieved on single-unit condominium investments, and keeping those units leased year-round.

Adam Frisch founded Sierra Residential in 2013, and he views the company's role as a leasing agent to be similar to that of a portfolio manager.  

Landlords who have listed their properties with Sierra Residential have seen as much as 30% higher revenues.  They have seen higher quality of tenants as shown through far lower default rates and far higher renewal rates.

Sierra never loses sight of a landlord's primary objective:  to achieve the highest possible rents with the lowest possible vacancy.